Evonik introduces VARISOFT® EQ 100- The high performance liquid conditioning agent with improved sustainability profile

• The 100% active ingredient provides superior manageability, lubricity and softness to the hair
• Its sustainability profile supports a more environmentally conscious approach in the cosmetic industry

In most cultures around the world, consumers are looking for effective hair conditioning as a tool to maintain attractive and healthy hair. Increasingly, the global trend is to request excellent performance without compromising the environment.

Responding to these demands, Evonik, a global leader in the cosmetic ingredients market, is now launching VARISOFT®EQ 100 (INCI proposed: Quaternium-98), a novel premium hair conditioning agent with exceptional performance and pronounced sustainability features.

The 100% active esterquat provides superior manageability, lubricity and softness to the hair and outperforms leading market standards in both sensorial evaluations and technical measurements.

The sustainability profile of VARISOFT® EQ 100, including its ready biodegradability, lower ecotox compared to common benchmark, cold-processability, and its primarily renewable, none palm-based feedstock, is supporting a more environmentally conscious approach in the cosmetic industry. Furthermore, VARISOFT® EQ 100 is a solvent-free and non-flammable liquid with reduced risk during transport or production, and, increased flexibility during processing. 

VARISOFT® EQ 100 is suitable for a broad range of application formats in the hair care market, including conditioning rinses, hair conditioning sprays and treatments, conditioning shampoos, styling products as well as hair dyes.

With VARISOFT® EQ 100 Evonik introduces a high performance hair conditioning agent which helps to balance the consumers’ desire for a beautiful appearance with the necessity to improve the sustainability profile of the hair care industry.